The Buyer’s Mind - Unlocking the Psychology of Product Marketing

Why This Book?

Marketing is often seen as a battle of strategies, budgets, and creative campaigns, but at its core, it’s a battle for the mind of the buyer. Understanding why people buy is the key to not just attracting customers, but keeping them.

This book is not just about marketing tactics; it’s about uncovering the psychology behind purchasing decisions. My journey with Postly gave me firsthand experience in navigating a crowded market, overcoming skepticism, and ultimately crafting a product that connects with real users. Along the way, I learned that features don’t sell—perceived value does.

The insights shared in this book come from real-world experiences—hard-won lessons from building, failing, iterating, and growing. Whether you’re an entrepreneur, marketer, or product builder, the principles here will help you position your product effectively, create lasting connections with your audience, and drive real business growth.